Political Advertising in India is like the icing on the cake of political campaigning during elections! Political advertising is as much an art as it is a science. Get it right, and you'd be a winner.
Political advertising in India includes but is not limited to election advertising. Well planned investment in political advertising can enable political parties and political candidates to influence their electorate or voters; or to comment on, or create a political debate on any issue through innovative political advertising strategies. Political advertising may also include advertising that informs or creates awareness about relevant political issues, or issues of public interest, and advertising related to create awareness about, or to promote government policies. Such advertising forms the core of a political advertising campaign strategy in India.