Google AdWords are advertisements featured on Google's search engine. The platform allows businesses to get their advertisements ranked at the top of the search results page. The higher an advertisement ranks, the more often it will appear on search engine results pages (SERPs). However, these sponsored ads are only shown to people searching for keywords that you bid on – and only when a visitor clicks your ad.
AdWords is a method businesses use to draw in new customers through the Google search engine. Google's partner sites host text or image ads that you can purchase to appear while your desired audiences are looking for services related to your business-the kind of advertising which permits you to get your focused audience with relief. This advertising option usually appears on the top of search results pages for relevant keywords and phrases.
Persistent Infotech sponsors your Google Ads so that your product or service gets recognition. We optimise your ads so that we are likely to bring in conversions for you. We use various tactics, such as remarketing, to make sure that clients who have visited your site get a chance to learn more about what you are offering and are likely to lead them towards a purchase from you. As an advertiser, you can choose relevant keywords to promote your brand and content. These keywords will trigger your ads when there are customer searches for them in Google search results and other websites.You only pay when a user who is interested in your product or service selects a keyword from the AdWords call tracking option and makes a direct call to your business by entering that keyword into whatever phone platform they use.
A key advantage of Google AdWords is that it allows advertisers to be able to provide users with valuable, timely and easily accessible information regardless of whether they have access to the internet or not. Most importantly, the nature of the platform allows business owners and marketers a certain degree of control over how many consumers their business can potentially reach on any particular day and the possibility of making money from search engine traffic even without a website. This is why in spite of the fact that more than half of people who use a mobile device are using apps.
Does Your Business Need Google Adwords ?
These days, there are a lot of ways to get your products in front of audiences. You have Facebook and Instagram ads for promotions. In fact Google AdWords is not even the only search engine ad.
Paid promotion search is more competitive. We know you're probably experiencing your fair share of challenges with app store optimization, reaching the number one spot in Google, or even just an increase in organic website traffic and PPC conversions. You may have tried exploring other options like Facebook Ads, Instagram Ads or Twitter Ads, but the chance to reach a specific audience base (not something available to many social media users) who can buy before anybody else does makes Google AdWords far superior! Just think about it; if you were going to choose between paying $1 on Google AdWords or paying $1 on Facebook in order to compete for the eyes of that customer – which would you pick? The answer is simple; go where the customers are and don't forget to make sure they're ready, willing and able to pull out their wallets because not everything we pay for online turns out to be worth it even though we get tricked into thinking it might.
We as Persistent Infotech leverage the power of Google Ads to target your ideal customers at an opportune time. We strategically place ads for you directly to the attention of people who you may otherwise not be able to reach without allocating a marketing budget. Using various tools and tactics within Google Ads, we attract site visitors who have never heard about you or your brand, remind past site visitors what's new as well as how they can get involved in making future decisions that might concern them, and help grow your business by increasing sales or leads.
Is AdWords Costly?
While Google AdWords might seem like an expensive investment at first glance, there is truth in the fact that it’s a platform where well-targeted, expertly optimised ads can bring about highly lucrative returns on investment. The key to capitalising on this marketing platform is to make sure your ads are well-targeted, expertly optimised and have an appropriate bid management system included. If your ads are well-tailored towards the audience you seek out – and make use of strategies like geo-targeting based on demographics – you’re likely going to be able to generate a positive return on investment by showing ads for products or services related to your brand to receptive audiences who have shown interest in such utilities based on their search history.
At Persistent Infotech, we give you the best Google AdWords Service. We will help you choose the best keywords to target for maximum impact on your business bottom line. Industry experience and powerful research tools will be used to develop ads campaigns that are cost efficient but will generate more leads and sales for your business, regardless of product/service type or audience.
To get you started, here are some of the key steps you should take if you want to maximize your ROI on your next Google Ads campaign. Step 1: Understand What Ads Is For. Step 2: Research and Understand Your Target Audience. Step 3: Specific Goal for Each Campaign, and Don’t Combine Them. Step 4: Create a Targeted Landing Page for Your Ad. Step 5: Create Lots of Versions of the Ad Copy. Step 6: Verify Positive ROI. Step 7: Test, Retest, and Retest Again.
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