Another key element that Google’s algorithm rewards is how many times content has been shared and interacted with on social media. As a consequence, the power of SEO has shifted from the hands of technicians to the hands of marketers and of content producers. There are also other less obvious aspects of Search Engine Marketing that we reveal in this article about modern SEO.

Here are 8 essential aspects of SEO that will help you analyze and optimize your website’s SEO:

1- Technical crawlability for Search Engine indexing.

2- Website content coding.

3- Keyword relevance for content.

4- Link backs (referral links).

5- Social Media interactions.

6- Content update frequency.

7- Website user experience impacts on SEO.

8- Integration with Google services.