Google Ads has been this successful thanks in large part to the fact that it's one of the most cost-effective advertising methods for companies of all sizes. Everything from small mom-and-pop shops to Fortune 100 companies use the same platform.
Running an effective Ads campaign requires intelligent work. You can't simply throw 5,000/- at Google and expect to get leads. Instead, you need to do your homework and leverage the targeting (and other) tools the Ads platform puts at your disposal.
To get you started, here are some of the key steps you should take if you want to maximize your ROI on your next Google Ads campaign.
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